Intuitive web & mobile applications

I have unique insight into the joys and challenges of creating successful applications. My customers choose me because I challenge assumptions, understand their audience and use this knowledge to design beautiful, simple applications that are a joy to use.

Decrease clutter
Concept simplification:
 My mantra is 'just because you can, doesn't mean you should'. I help you focus on the things your application does to offer value and help you strip out the noise and wizz bang extras that confuse your users and detract from the value you offer.
user profiling
User profiling
: I create user personas - examples of real people who fit the target market of your app. This allows everyone to stay focused on the fact this application needs to work for the people who will be using it - and more likely than not, they wont be as technical as you!
Interaction design
User interaction design:
 I make detailed wireframes of every interaction your users have with your application to create seamless workflows that lead them directly where they want to go.
Interface Design
Interface design
: I am an expert at simple, effective design. Not only should your app look beautiful, the design should add to the usability.

Tools we love

Google Analytics

Track and monitor your users, how they find you and how they use your site
analytics.google.com

Basecamp

This is how we get our projects done on time.
www.basecamphq.com

 

 

Some of our Work

Price Guide

Application design varies greatly in scope and detail. As a rough guide, my prices are based on a rate of $NZ110/$US100 an hour. I often work as part of a larger team and I'm happy to work on part of the design process (wire framing, usability reviews, design) or the whole thing for new applications or re-designs of existing ones. 

End-to-end solutions

While help manuals are a thing of the past, I can help you with supporting material to take to conferences and sales pitches.

  • Information sheets
  • One page flyers
  • Business Cards

 

I was amazed at how quickly Natalie's team picked up the essential concepts & processes of our business model.  They took complexity and, through an ongoing dialog, worked with us to present it in a clean and simple way to our customers. They’ve obviously done this before!

Peter Torr Smith - www.hirethings.com